What’s up guys, we’re back with another episode of The Boujee Boss Up Podcast! Today we’re talking about how to define your expertise aka perfect your elevator pitch. A lot of people like to complicate this idea of defining what it is you do when really, it’s super simple. I like to call this process for defining your expertise The Easy Expert Framework, and The Easy Expert Framework really boils down to three questions:
- What do you like to do?
- What do you think you’re good at doing?
- What do other people tell you you’re good at doing?
Any sort of commonalities among the responses to these questions are a shoe-in to where your expertise lies.
It’s really that simple.
And there are only two reasons why people think that it’s not: They think they don’t have any valuable skill sets to expound on or they think they have too many valuable skill sets to condense.
I’m going to speak to both of those.
For those of you who think you don’t have any valuable skill sets, you’re wrong. People often equate the value of their offer to visible results like money or followers, but there are so many other factors to consider.
If your message ignites some sort of progressive change within someone, even if it’s getting them to consider a different perspective or initiate a conversation, that message is valuable and worth sharing with the world.
Coming at this from a different angle, you may also think your skillsets aren’t valuable because they don’t seem complex enough to attract people’s attention.
You need to realize that what comes easy to you is the most difficult thing in the world to someone else. There is no reason for you to feel fraudulent for charging someone for something you can do in your sleep.
It’s supposed to be easy, that’s why you’re the expert and that’s why they’re paying you!
Now, speaking to those that have too many skill sets to choose from, first know that you should not turn every task you’re good at into a paid offer. I’m great at a lot of things outside of branding and content creation; hair, makeup, fashion, cooking, the list goes on.
If you tried to make a bag off of every single strength, you’d be a weak individual because of how much you’d run yourself in the ground. Once you have that realization, I’m sure that’ll knock some stuff off of your list of skill sets to choose from.
Now, I know what you’re thinking.
“Khala, I took some stuff off my list, and now I only have a list of skill sets within my niche but that’s still too much to choose from!”
Maybe you didn’t say it like that, but it was something along those lines.
Allow me to use myself as an example.
I started as a self-development Blogger, transitioned into YouTube, podcasting, and brand consulting among other projects I’ve got in the works right now. Throughout this process, though, I’ve become fairly sufficient in digital graphics, tech logistics, editing, photography/videography, and other things of that sort.
But all that ain’t fitting in my Instagram bio and I sure as hell ain’t offering services for all those niches.
This is where the “What do you like to do?” question really matters, because it forces you to weed out some stuff. And to make that process even simpler, go in even more detail and ask yourself, “What do I like to do the most?”, as I’m sure you may like most if not all of the allotted skill sets to choose from.
When I did this, I realized that I love the big picture of branding and self-development more than anything.
So, I am a Brand and Personal Growth Expert. And you want to know what the cool part is?
You don’t have to push those other skill sets you have off to the side, you can incorporate them in your main area of expertise!
As a Brand Consultant and Content Creator, I include some tech logistics, videography, editing, etc. in my offers. So, be concise and creative, and you’ll be good to go.
Now that we’ve identified your expertise and debunked some myths, I want you to tag me @khalasimmons on Instagram and share “I am a [insert your expertise] Expert” on your stories with the #BBUP.
I can’t wait to celebrate you!
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- If on Apple Podcasts, rate it (5 stars would be dope), leave a review, and take a screenshot (I recommend taking the screenshot before submitting the review, it takes a while before it shows up in Apple)
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- Post the screenshot to your stories (or feed) and tag @khalasimmons if you’re on Instagram or @KhalaSimmonsOfficial if you’re on Facebook
I can’t wait to connect with you!